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TikTok is introducing a new feature that enables them to reduce the amount of AI-made media appearing in their streams. This initiative comes as the platform announced that it presently contains over 1 bn content made with AI.

Pilot Phase and Launch

This change is being tested over the coming weeks before a widespread rollout. This shift comes amid a surge in content created by AI, driven by emerging content generation software.

AI Content on Other Platforms

Studies have shown that nearly a tenth of the most rapidly expanding video streams on another major platform only show clips produced artificially. A considerable share of this content is classified as low-quality AI content, a term for substandard, factory-style content that is typically nonsensical or dreamlike.

Our research shows that a lot of users like content made with AI tools, from AI artwork to educational videos, and we intend to provide users the ability to adjust the amount of that, according to their own preferences,” commented a platform representative.

AI on the Platform

The platform disclosed that there are currently over a billion videos on its service tagged as made with AI. Collectively, more than 100 m media items are added to the service every day, making AI-generated material a relatively small part of its total content library.

How to Adjust Settings

Viewers will be able to limit or boost the volume of artificial media they see by opening the topic control setting in the application and selecting “AI-generated content”. Additional categories that can already be controlled under the tool include politics, style, beauty, and movement.

AI Disclosure Rules

The platform’s rules mandate users to tag lifelike AI-generated content, and it forbids malicious AI impersonations of celebrities or emergencies. Any believable AI-generated clip that is without a tag can be deleted under its terms of service.

Furthermore, the service will from now on apply an AI-generated tag to content created with its proprietary AI systems, or identified by an industry-wide initiative for recognizing content made by AI. This measure is intended to help prevent users from seeking to bypass the labeling process.

Responsible AI Funding

TikTok is additionally launching a two million dollar educational fund for specialists and groups to create learning resources about responsible artificial intelligence. This initiative will support educational bodies specializing in teaching programming and robotics.

Platform Protection

The platform has defended its safety measures, amid discussion over proposals to make redundant hundreds of review team members in the United Kingdom. TikTok is planning to reduce a significant number of roles in its trust and safety division in the UK capital, with worker representatives and internet security professionals expressing worry that staff are being displaced by machine-led review.

A trust and safety lead explained that human moderation would remain essential, but AI can shield workers by eliminating the most distressing content before it has to be seen by humans. TikTok reported a notable drop in explicit and harmful content reviewed by human moderators over the past year due to reliance on its automated systems.

“We think that it’s essential to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to limit contact with unsafe media as swiftly, which is the area in which a extensive automated help is making a difference operate efficiently.”